Sign Printing

Whilst designing signs on a computer system using the latest sign design software is an effective way to produce a plethora of business signage it must be noted that more traditional hand painted signs still have a strong market appeal for certain applications. Having said that a very large proportion of businesses do benefit greatly from signs that can be designed using computer software, saved, edited and cut and printed on professional signage machinery. There are many advantages to this route of sign production.

A good example of a business which would benefit more from traditional signage might be a public house which might need a more natural, traditional look. On the other hand, a fleet a vans would be better with a vinyl wrap especially when the vehicles are on lease and the company returns them every 3 or so years for new ones. At this point, the vinyl simply be removed whereas if the signage had been painted on then a respray would have been required. Whereas the extra cost of hand painted signs for the pub can be justified because the sign would be expected to last quite a number of years. So you can start to see the pros and cons of using different types of signage. With this in mind, I would always approach the signwriter who can either provide the type of sign that my business would benefit the most from. This way you can always be sure that you’re getting the right sign for your business.

If you need some creative inspiration then don’t hesitate to contact a reputable sign company who will be more than happy to go through some design ideas with you about your business

Advertisements

Company Sign

Traditional Signwriting – what is it? You’ve seen the old style pubs with traditional looking gold leaf hand painted signs? That type of sign is in high demand for businesses that are looking are an authentic look. There is no real alternative. You can’t create the same type of style using vinyl, metal or any other kind of signage.

Many nightclubs opt for neon signs which look fantastic but I believe that the traditional signwriter who is capable of producing hand written, hand painted signs to a very high standard is a skill that is dying in the industry. This is because, for example, vinyl is less expensive and requires a very different type of skill set. The requirement for being able to develop a brand is a constant in any good sign creator’s arsenal but the differences between writing a professional sign and design and producing a vinyl sign is almost the difference between an artist who can paint a beautiful portrait and one who can create the kind of modern art which old knives and forks. There’s a big contrast between both of these skill sets.

So to answer the original question. Traditional signwriting relates to actually getting down and dirty with a paint brush and applying the paint with one’s hands as opposed to designing with computer software and cutting and printing. I suppose we could argue that traditional signs can also include neon signs, metal signs, etc. This is true. These types of signs are not new. But the phrase we used was “traditional signwriting” not “traditional signmaking”. I think that a clear distinction can be made between the two.

History of Signs and Sign Writing

Sign writing has never just been displayed on signboards it was practiced in olden times in churches and other religious establishments. From 11 century wall inscriptions of texts from the scriptures to the beautiful illuminated lettering of the medieval period. However, painted lettering and signs go back even further, 2000 years of more. Archaeology from the ruins of Pompeii and Herculaneum have unearthed various times of trade signs made of stone, terracotta and painted ones. The sign of a bush typed an inn sign or ears of corn and a millstone for a baker. With the growth of towns and increase in trade and also competition amongst businesses in Elizabethan times, signs became more popular as a way of identifying a business with potential customers.

By the 17th Century signs being produced in large towns and cities were of a very high calibre. These signs, however were not sign written as they are today. Back then pictures announced the trade or service to the public because more people were illiterate. The craftsmen who produced these signs were known as sign painters which exactly described what they did. In fact some famous artists turned their hand to paint some inn signs such as Hogarth, Mortland, Cox, Holbein and Millais. In 1655 a very elaborate sign was installed at the White Hart at Scole in Norfolk which cost a massive £1057, and incredible amount for these times. In the large cities of the country there were elaborated painted swing signs hung from even more highly embellished wrought ironwork which stretched across the narrow streets. In 1718 the whole front of a London building was pulled down when it could no longer take the weight of the signboard and bracket fixed to it. Some time between 1762 and 1770 Parliament decreed that all of London’s projecting signboards should be taken down and refixed flat against the walls of buildings.

When literacy levels in the 18the century rose sign writing began to appear on signboards alongside pictorial images. There was a very long transitional period before the sign writer replaced the sign painter and the written sing succeeded the pictorial sign. Although there is still a tradition of pictorial signs even today especially for inns and taverns, whereas some of names of these establishments date back to the Middle Ages. Then heraldic images of local noble families were used, such as The Red Lion, The White Hart, The Bear, The Eagle and Child and the Talbot. So although sign writing only appeared on signs sometime during the 18th century we can see that the art of hand painted lettering is an ancient one, indeed it is widely accepted that the carved lettering and the Trajan columns in Rome were first written by brush and then carved.

Sign Painting: The Dying Art Form

Sign painters are few and far between these days. The reason for this is there’s no-one training for this dying art. Practically every sign painter was taught by an old pro and learned the art, but he had to be able to take constructive criticism.

Actually painting a sign or rather hand lettering kind of took a back seat to other methods of lettering a sign, in the recent past. Computer generated signs seem to be the hot spot in the sign industry. Anyone who could spell would type in the copy, size and font style, then a plotter would cut out the vinyl letters. All they had to do was then stick them on whatever surface they chose. You didn’t have to be an artist; you just needed to be able to read a ruler.

Go into any town and you can find these shops anywhere, a lot of the times they will be incorporated with some business as a side line.

Back in the 60s and before, neon signs were real popular and they lost ground to the internally lit signs made using plastic faces. The only places neon signs stayed in constant use were in cities like Vegas etc. They are being used more each day now, seemingly making a comeback back in lesser populated areas also.

Getting back to the actual sign painter, very much in demand now. The reason is, computer generated signs have no character compared to a well-designed hand painted sign. And if they are painted correctly, they usually last longer than the vinyl ones.

The History of Signage

The etymology of the word ‘sign’ is the Latin ‘signum’ meaning ‘mark’ or ‘token’. It was during the Paleolithic Age in 18,000 BC when signs were first used by men. They used signs as a means of communication as well as symbolism in spiritual activities and rituals. Since then signs have played a vital part in the exchanging of information between humans.

It was the Romans who have recognized the great value and worth of signs. It was them who first utilized signs in the system of roads which indicate directions and distances. Long after the dark ages, various industries have demanded a great need for artistic trade signs. Competition of who has the sign which is mostly elaborated had existed. Various embellishments were applied along with carvings, paints and ornamental iron. When motor cars were invented during the industrial revolution, road signage were even more highly demanded as there was an increase in the number of people in the street whose safety needs to be guarded through proper signs.

Of all the signs in existence from the past until now, Inn and Pub signs in Europe, North America and England are the most popular and sought for. It was the year 1393 that King Richard II had made a law requiring all ale and drinking establishments use a post sign. This is to help ale tasters identify the alehouses instead of being used as a promotional means. Signs were prevalently used as advertising means when it was caught on by shop keepers. The names of the establishment were placed above the doors of the business places. There were signs of unusual designs and creativity.

In the mid 1800s, catalogs, flyers and newspapers have started to be in production. Later, electric bulbs and gas lighting were invented and set a new trend of technology. The first neon sign was ordered to be made for a car by an American salesman in the year 1929. The neon signs were created using the neon tube which was then just invented. Such tubes were bent in numerous shapes and were available in several colors. Later neon lights had spread continent- and worldwide.

The period previous to and following World War II had paved the way for plastics and manmade fibers in mass-produced signs. Later, the invention of LED lights had provided notable and innovative developments in sign making. Signs were then able to easily change its contained messages, an improvement useful especially in roads and highways to indicate traffic, provide safety and convenience to motorists and travelers.

Digital signage are now beginning its way towards popularity and recognition in the public scene. The decreasing cost of Plasma and LCD televisions make them a preferable and highly advanced forms of signs all over the world whether in indoor or outdoor utilities. Another factor contributing to the increasing demand for digitalized outdoor signs are technologies making such digital signs protected and waterproof. If this trend continues, we can expect digital signs to take over the place of LED and neon light signs.

Signage Printers

Signs of the times

Printers for signage are usually multi-purpose. They print and cut. This is achieved using specialize software. There are many types of vinyl printers and cutters. They vary in size and quality. All signs used to be hand painted by artistic sign writers. The new wave of vinyl printers and cutters can create signs using computer software. Many traditional, hand painted sign writers are now doing both traditional signs and contemporary vinyl. These are a rare breed and can usually offer your business the most bespoke type of sign because can give you exactly what your business requires rather than just being able to provide you with what they can do.

Printers for signage

Sign printing is required by many businesses. Vinyl signage is cost effective and in demand because it looks sleek and is relatively quick and easy to apply using the right tools. This type of “easy on, easy on” signage can help you maximize the returns from your marketing strategy. If business direction changes then you can adapt. Flexibility is an invaluable asset to a small business.There is certainly a place for other types of signs but vinyl is very effective for a wide range of applications.

A Signwriter who invests in professional, signage printers will reap the benefits in improved sales revenue. Sign printing requires a great deal of skill, especially when highly professional designs are required. After all, Sign writers deal with public facing branding and this really can drive in more business.

Signage Lettering

Signage lettering can be designed using any font. Signwriters obtain fonts to use on the signs that they produce and fit for individuals and businesses. It is important to use the most appropriate fonts for your business. Each business is different but there are certain sensibilities that can be followed to get it right. Certain styles of lettering can be attributed to specific industry sectors. A memory will be fired in a person’s mind when they see a certain font. Lettering style will remind them of a particular type of company.

It is important that the signwriter, when creating a sign for a client, uses this knowledge to design more effective signage. Giving the right impression in business is very important. Font style is a major consider in the creation of a sign. When a signwriter gets to know the client’s business he or she can create more effective signs. Some of the larger companies have even had fonts created for their logo, advertisements and other forms of marketing. Some of these lettering styles have become famous.

For example, many people would be able to recognize some of the major car manufacturer’s from the font used alone even if the letters used were “CAR” for example and didn’t even mention the specific car manufacturer’s name. Signage lettering can be 3D. Or it can be vinyl and, therefore, have an adhesive backing to stick onto surfaces. Whichever type of lettering you use it must be effective in its communication by providing a clear message to your prospective customers.

The Work of a Sign Painter

Signs, whether big or small, are placed all over the streets for the sole intention of dispersing information. These signs may be handwritten, painted or electronically made. Many of these signs are usually painted and Sign painters or sign writers are the craftsmen who create such painted signs.

It may seem that a sign painter’s task in creating a painted sign is an easy piece of cake. However, is it not always as simple as it sounds? With the use of freehand, stencils, silk screen and other methods he designs, builds and varnish different signs for various applications in business advertisements. Aside from the brush, some of the materials and tools; sign painters may utilize are spray guns, saws and canvas. The signs he creates are then displayed on distinctive surfaces like brick walls, metal cars and trucks, wood platforms, plastic bulletin boards, and on sports fields.

What’s more, these craftsmen also designs lettering, figures and patterns. They may paint from plain backgrounds to intricate and detailed outlines, whichever are necessary in creating big and small signs. In details, a their duties encompass meeting with the client where the latter’s requirements for the signage is discussed. Soon after he uses existing designs or possibly creates original layouts. Then the sign painter prepares the needed materials so he may start painting logos, graphics and messages on surfaces. There are instances that signs are to be painted outside, so this means extra hard work on the part of the painter. To properly perform their tasks in sign writing, these craftsmen must be at ease while working with paints, glues, and varnish; he must also be apt in blending or mixing together thinners, primers and dyes. Particular safety measures must be taken as harmful chemicals are present in painting materials to which a sign painter is exposed to.

To do all these, the qualities necessary for sign painting are a pair of steady hands, a keen eye for composition, and the ability to work with a number of tools in addition to creativity, accuracy, precision, thoughtfulness and ability to follow directions so he may produce outputs that are interesting, impressive and relays the exact message.

Sign painters may work as a free lancer or establish their own business. However, there are other industries and employment that a they may choose to belong such as in sign shops, advertising firm or designing companies where he may work along with a team of sign makers, designers and other painters. Television companies, theater and film corporations may also require have job openings and positions available for sign painters. Work areas where a sign painter may do his jobs may be in studios, workshops, outdoors or on-site. Typically sign painters work on regular hours but there are times when works are due soon enough that they may work for longer hours or during weekends.

If the sign painter owns his own business, other responsibilities are upon his shoulder such as accounting, contacting client and advertising. Additionally, a sign writing businesses may expand their services by learning other trades of sign making that includes neon, wrought iron and electronic or computer assisted method of making signs.

Everything You Need to Know About a Signwriter

A signwriter is a professional who designs, manufactures and erects signs for public and private properties. The role of this expert is unquestionably very important in local advertising of any business in any country. Today the work performed by the signwriters is simpler than it was in the past because of the assistance they get from the CAD (Computer Aided Design). CAD is a computer-aided sign manufacturing technique. Since the work is no longer produced by drawing and painting with naked hands, the outcome is delivered quickly and accurately. What is more, these experts are able to provide many different signs using the so-called large format printers. Their printers make use of various types of inks including Ultraviolet, water-based, solvent and latex.

They mainly prefer to print with UV ink styles because they are easy to use on various surfaces including plastic, metal and wood. A signwriter is very beneficial to any small or big business that is trying to grow its client base. Nowadays this service provider can be hired to produce different types of signs for the awnings, car bodies, retail shops’ walls and doors and billboards among other surfaces. Awnings happen to be not only cheap tools of local business promotion but also very interesting and effective. They are constructed of strong durable fabrics in varied shapes. Awnings can be used to inform people about short-term events organized by a company such as concerts, charity walks, car rallies and concerts among others. They can also be used to advertise a business enduringly. A business vehicle’s body has big space for placing advertisement. Ads are usually produced in form of colorful graphics and wordings.

Car wraps are among the cheapest forms of advertising since the car will normally attract many potential clients wherever it goes. Retail shops’ signs are extremely important because they notify people that there is something they might want to discover inside a building. A modern signwriter is able to generate unique writings on the outer walls, doors and windows of a shop. This technical designer concentrates on both external and internal signs writing jobs. Internal jobs include printing any graphic or wording on the interior surfaces of a shop including windows, floors and walls. The external signs include any form of advertising on the outer side of the shop. A billboard is a good example of this form of external advertisement.

A customer may require a permit from the local authorities to put up such a sign on a public property. Signwriters work mainly in stages. First is the designing phase where they call upon the customer to participate in an initial meeting. During this meeting a lot of issues are discussed concerning the sign making project including the budget, materials to be used and items to be included such as logos, colors, fonts and business names. Manufacturing is the next stage where the facts discussed in the designing stage are implemented. Usually materials such as neon, wood, vinyl, metal, plastic and foam are used in this manufacturing procedure. The last step is the installation of the finished sign. This last step should be done by an experienced signwriter who can produce lasting results.

The Work of a Sign Painter

Signs, whether big or small, are placed all over the streets for the sole intention of dispersing information. These signs may be handwritten, painted or electronically made. Many of these signs are usually painted and Sign painters or sign writers are the craftsmen who create such painted signs.

It may seem that a sign painter’s task in creating a painted sign is an easy piece of cake. However, is it not always as simple as it sounds. With the use of freehand, stencils, silk screen and other methods he designs, builds and varnish different signs for various applications in business advertisements. Aside from the brush, some of the materials and tools; sign painters may utilize are spray guns, saws and canvas. The signs he creates are then displayed on distinctive surfaces like brick walls, metal cars and trucks, wood platforms, plastic bulletin boards, and on sports fields.

What’s more, these craftsman also designs lettering, figures and patterns. They may paint from plain backgrounds to intricate and detailed outlines, whichever are necessary in creating big and small signs. In details, a their duties encompass meeting with the client where the latter’s requirements for the signage is discussed. Soon after he uses existing designs or possibly create original layouts. Then the sign painter prepares the needed materials so he may start painting logos, graphics and messages on surfaces. There are instances that signs are to be painted outside, so this means extra hard work on the part of the painter. To properly perform their tasks in sign writing, these craftsman must be at ease while working with paints, glues, and varnish; he must also be apt in blending or mixing together thinners, primers and dyes. Particular safety measures must be taken as harmful chemicals are present in painting materials to which a sign painter is exposed to.

To do all these, the qualities necessary for sign painting are a pair of steady hands, a keen eye for composition, and the ability to work with a number of tools in addition to creativity, accuracy, precision, thoughtfulness and ability to follow directions so he may produce outputs that are interesting, impressive and relays the exact message.

A sign painters may work as a free lancer or establish their own business. However, there are other industries and employment that a they may choose to belong such as in sign shops, advertising firm or designing companies where he may work along with a team of sign makers, designers and other painters. Television companies, theater and film corporations may also require have job openings and positions available for sign painters. Work areas where a sign painter may do his jobs may be in studios, workshops, outdoors or on-site. Typically sign painters work on regular hours but there are times when works are due soon enough that they may work for longer hours or during weekends.

If the sign painter owns his own business, other responsibilities are upon his shoulder such as accounting, contacting client and advertising. Additionally, a sign writing businesses may expand their services by learning other trades of sign making that includes neon, wrought iron and electronic or computer assisted method of making signs.